Sustainable Visual Merchandising as a Strategy for the Adoption of Sustainable Practices in the Retail Sector of Sinaloa
Keywords:
Sustainable visual merchandising, purchase intention, green product, retail.
Abstract
The objective of this paper is to present the state of the art as part of a doctoral research regarding the effects on consumer buying behavior of the application of sustainable visual merchandising (VM) strategies in retail environments.
There is scientific evidence that, VM has gained importance both in research in different disciplines and in contemporary retail practice. In the last two decades, different studies highlight the effects produced in the consumer in relation to the purchase intention, this by generating visual stimuli integrating aesthetic, functional and strategic elements in the sales space through the ambience of the store atmosphere, graphic communication and strategic product presentation, however, in an attempt to minimize the environmental impact generated by their activities, they have begun to integrate sustainable visual merchandising practices.
In this sense, considering that the Environmental Protection Agency and the United Nations establish as a priority to protect the planet from degradation, there is a need to develop sustainable production and consumption practices to reduce the environmental footprint within the supply chain, where the retail sector is a key link.
It is concluded that, with the adoption of these strategies, environmental preservation is promoted, positive perceptions are generated towards retailers, a situation that benefits their brand image, likewise, it is considered as an area of opportunity for local and national producers that commercialize ecological products that seek market positioning, since the retailer besides being an important sector for the economy of any entity also becomes the connecting thread between the product and the final consumer, particularly in those located in the state of Sinaloa.
References
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Cant, P. M. C., & Hefer, M. Y. (2013). Visual Merchandising Displays – Functional or A Waste of Space in Apparel Retail Stores? 7.
Carpinelli, C., Einarsson Reynis, E. T., Sigríður Islind, A., Stefánsson, H., & Óskarsdóttir, M. (2022). Green Intentions: Field Research and Data-Driven Analysis of Customers’ Purchasing Patterns. Sustainability, 14(16), 9863. https://doi.org/10.3390/su14169863
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Denzin, N. K., & Lincoln, Y. S. (2018). The SAGE Handbook of Qualitative Research (5ta ed.). SAGE.
Donovan, R. (1994). Store atmosphere and purchasing behavior. Journal of Retailing, 70(3), 283- 294. https://doi.org/10.1016/0022-4359(94)90037-X
Donovan, J. R., & Rossiter, R. J. (1982). Store Atmosphere An Environmental Psychology Approach. Journal of Retailling , 34-47.
Estrada-Domínguez, J. E., & Cantú-Mata, J. L. (2020). FACTORES QUE INFLUYEN EN EL CONSUMIDOR PARA LA ADQUISICIÓN DE PRODUCTO SUSTENTABLES. 45.
Ferreira, A., Pinheiro, M., Brito, J. de, & Mateus, R. (2022). Assessing the Sustainability of Retail Buildings: The Portuguese Method LiderA. Sustainability, 14(23), 15577. https://doi.org/10.3390/su142315577
Fiore, A. M. (1997). Understanding aesthetics for the merchandising and design professional. New York : Fairchild.
Grădinaru, C., Obadă, D.-R., Grădinaru, I.-A., & Dabija, D.-C. (2022). Enhancing Sustainable Cosmetics Brand Purchase: A Comprehensive Approach Based on the SOR Model and the Triple Bottom Line. Sustainability, 14(21), 14118. https://doi.org/10.3390/su142114118
Hefer, Y., & Cant, Michael. C. (2013). Visual Merchandising Displays Effect On Consumers: A Valuable Asset Or An Unnecessary Burden For Apparel Retailers. International Business & Economics Research Journal (IBER), 12(10), 1217. https://doi.org/10.19030/iber.v12i10.8132
Islam, S. B., & Darzi, M. A. (2022). Understanding the Impact of Situational Factors on Green Purchase Intention in Retailing: A Study of Young Consumers. Asian Journal of Economics, Business and Accounting, 273-286. https://doi.org/10.9734/ajeba/2022/v22i23872
Jai, T.-M. (Catherine), Fang, D., Bao, F. S., James, R. N., Chen, T., & Cai, W. (2021). Seeing It Is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study). Journal of Interactive Marketing, 53, 66-79. https://doi.org/10.1016/j.intmar.2020.04.005
Jones, P., Hillier, D., & Comfort, D. (2014). Sustainable consumption and the UK’s leading retailers. Social Responsibility Journal, 10(4), 702-715. https://doi.org/10.1108/SRJ-04-2013-0046
Junior, S. S. B., Merlo, E. M., & Freire, O. B. L. (2014). Effect of environmental concern and skepticism in the consumption green products in brazilian retail.
Kacen, J. J., & Lee, J. A. (2002). The Influence of Culture on Consumer Impulsive Buying Behavior. 14.
Kim, H.-S., Lee, J.-H., & Yoo, S.-H. (2020). Is consumer neural response to visual merchandising types different depending on their fashion involvement? PLOS ONE, 15(12), e0241578. https://doi.org/10.1371/journal.pone.0241578
Kumar, A., & Kim, Y.-K. (2014). The store-as-a-brand strategy: The effect of store environment on customer responses. Journal of Retailing and Consumer Services, 21(5), 685-695. https://doi.org/10.1016/j.jretconser.2014.04.008
Kumar, P. & Utkarsh. (2023). Effects of in-store information quality and store credibility on consumer engagement in green retailing. Journal of Retailing and Consumer Services, 71, 103195. https://doi.org/10.1016/j.jretconser.2022.103195
Lee, S.-E., & Skorski, S. (2019). Green stores: An analysis of LEED-Certified fashion stores. Fashion Practice, 11(2), 244-268. https://doi.org/10.1080/17569370.2019.1607227
Nobbs, K., Foong, K. M., & Baker, J. (2015). An exploration of fashion visual merchandising and its role as a brand positioning device. Journal of Global Fashion Marketing, 6(1), 4-19. https://doi.org/10.1080/20932685.2014.971491
Nurudin, N. (2020). Analysis of the Effect of Visual Merchandising, Store Atmosphere and Sales Promotion on Impulse Buying Behavior. Journal of Digital Marketing and Halal Industry, 2(2), 167. https://doi.org/10.21580/jdmhi.2020.2.2.6283
Orta, O. M. (2010). CARACTERÍSTICAS DEL CONSUMIDOR SEGÚN EL GRADO DE PLANIFICACIÓN EN LA COMPRA DE CREMA FACIAL. 11. https://doi.org/10.37610/dyo.v0i27.181
Rädiker, S., & Kuckartz, U. (2020). Análisis de Datos Cualitativos con MAXQDA. MAXQDA Press. https://doi.org/10.36192/978-3-948768003
Sadachar, A., Konika, K., & Chakraborty, S. (2022). The role of sustainable visual merchandising practices in predicting retail store loyalty. International Journal of Fashion Design, Technology and Education, 15(3), 257-266. https://doi.org/10.1080/17543266.2021.2014985
Salnikova, E., Strizhakova, Y., & Coulter, R. A. (2022). Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging. Journal of Marketing Research, 59(5), 983-1001. https://doi.org/10.1177/00222437221078522
Sari Listyorini & Naili Farida. (2022). Environmental concern in its role to mediate religiosity and green purchase intention to retail consumers, cafés, and restaurants. International Journal of Research in Business and Social Science (2147- 4478), 11(8), 251-257. https://doi.org/10.20525/ijrbs.v11i8.2112
Shin, J.-K., Park, M.-S., & Moon, M. K. (2015). Do Eco-friendly VMD and Store Reputation Increase Satisfaction of Retail Customers?: ECO-FRIENDLY VMD IN RETAILING. Psychology & Marketing, 32(12), 1148-1157. https://doi.org/10.1002/mar.20844
Sinha, R., & Chaudhuri, R. (2014). GREEN RETAILING: ENVIRONMENTAL STRATEGIES OF ORGANIZED RETAILERS AND COMPETITIVE ADVANTAGE.
Thorisdottir, T. S., & Johannsdottir, L. (2020). Corporate Social Responsibility Influencing Sustainability within the Fashion Industry. A Systematic Review. Sustainability, 12(21), 9167. https://doi.org/10.3390/su12219167
Upadhyaya, R., & Nath Srivastava, G. (2013). Consumer’s emotional influence & visual merchandising effects: shopping malls. Journal of Process Management – New Technologies, 34-46.
Baek, E., Choo, H. J., Yoon, S.-Y., Jung, H., Kim, G., Shin, H., Kim, H., & Kim, H. (2015). An exploratory study on visual merchandising of an apparel store utilizing 3D technology. Journal of Global Fashion Marketing, 6(1), 33-46. https://doi.org/10.1080/20932685.2014.971502
Bai, S., & Wang, Y. (2022). Green Investment Decision and Coordination in a Retailer-Dominated Supply Chain Considering Risk Aversion. Sustainability, 14(20), 13606. https://doi.org/10.3390/su142013606
Basu, R., Paul, J., & Singh, K. (2022). Visual merchandising and store atmospherics: An integrated review and future research directions. Journal of Business Research, 151, 397-408. https://doi.org/10.1016/j.jbusres.2022.07.019
Braga Junior, S. S., Silva, D., Lopes, E. L., & Gaspar, M. A. (2013). IS ENVIRONMENTAL CONCERN TRANSFORMED INTO THE INTENTION TO PURCHASE FOR GREEN PRODUCTS IN RETAIL? Revista de Gestão Ambiental e Sustentabilidade, 2(1), 1-25. https://doi.org/10.5585/geas.v2i1.37
Cant, Michael. C., & Hefer, Y. (2014). Visual merchandising displays effect – or not – on consumers: The predicament faced by apparel retailers. Journal of Business and Retail Management Research (JBRMR), 8(2), 95-104.
Cant, P. M. C., & Hefer, M. Y. (2013). Visual Merchandising Displays – Functional or A Waste of Space in Apparel Retail Stores? 7.
Carpinelli, C., Einarsson Reynis, E. T., Sigríður Islind, A., Stefánsson, H., & Óskarsdóttir, M. (2022). Green Intentions: Field Research and Data-Driven Analysis of Customers’ Purchasing Patterns. Sustainability, 14(16), 9863. https://doi.org/10.3390/su14169863
Dabija, D.-C., Bejan, B. M., & Grant, D. B. (2018). The impact of consumer green behaviour on green loyalty among retail formats: A Romanian case study. MORAVIAN GEOGRAPHICAL REPORTS.
Dagilienė, L., Varaniūtė, V., & Pütter, J. M. (2022). Exploring institutional competing logic for sustainability implementation of retail chains. International Journal of Retail & Distribution Management, 50(13), 17-43. https://doi.org/10.1108/IJRDM-09-2020-0379
Denzin, N. K., & Lincoln, Y. S. (2018). The SAGE Handbook of Qualitative Research (5ta ed.). SAGE.
Donovan, R. (1994). Store atmosphere and purchasing behavior. Journal of Retailing, 70(3), 283- 294. https://doi.org/10.1016/0022-4359(94)90037-X
Donovan, J. R., & Rossiter, R. J. (1982). Store Atmosphere An Environmental Psychology Approach. Journal of Retailling , 34-47.
Estrada-Domínguez, J. E., & Cantú-Mata, J. L. (2020). FACTORES QUE INFLUYEN EN EL CONSUMIDOR PARA LA ADQUISICIÓN DE PRODUCTO SUSTENTABLES. 45.
Ferreira, A., Pinheiro, M., Brito, J. de, & Mateus, R. (2022). Assessing the Sustainability of Retail Buildings: The Portuguese Method LiderA. Sustainability, 14(23), 15577. https://doi.org/10.3390/su142315577
Fiore, A. M. (1997). Understanding aesthetics for the merchandising and design professional. New York : Fairchild.
Grădinaru, C., Obadă, D.-R., Grădinaru, I.-A., & Dabija, D.-C. (2022). Enhancing Sustainable Cosmetics Brand Purchase: A Comprehensive Approach Based on the SOR Model and the Triple Bottom Line. Sustainability, 14(21), 14118. https://doi.org/10.3390/su142114118
Hefer, Y., & Cant, Michael. C. (2013). Visual Merchandising Displays Effect On Consumers: A Valuable Asset Or An Unnecessary Burden For Apparel Retailers. International Business & Economics Research Journal (IBER), 12(10), 1217. https://doi.org/10.19030/iber.v12i10.8132
Islam, S. B., & Darzi, M. A. (2022). Understanding the Impact of Situational Factors on Green Purchase Intention in Retailing: A Study of Young Consumers. Asian Journal of Economics, Business and Accounting, 273-286. https://doi.org/10.9734/ajeba/2022/v22i23872
Jai, T.-M. (Catherine), Fang, D., Bao, F. S., James, R. N., Chen, T., & Cai, W. (2021). Seeing It Is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study). Journal of Interactive Marketing, 53, 66-79. https://doi.org/10.1016/j.intmar.2020.04.005
Jones, P., Hillier, D., & Comfort, D. (2014). Sustainable consumption and the UK’s leading retailers. Social Responsibility Journal, 10(4), 702-715. https://doi.org/10.1108/SRJ-04-2013-0046
Junior, S. S. B., Merlo, E. M., & Freire, O. B. L. (2014). Effect of environmental concern and skepticism in the consumption green products in brazilian retail.
Kacen, J. J., & Lee, J. A. (2002). The Influence of Culture on Consumer Impulsive Buying Behavior. 14.
Kim, H.-S., Lee, J.-H., & Yoo, S.-H. (2020). Is consumer neural response to visual merchandising types different depending on their fashion involvement? PLOS ONE, 15(12), e0241578. https://doi.org/10.1371/journal.pone.0241578
Kumar, A., & Kim, Y.-K. (2014). The store-as-a-brand strategy: The effect of store environment on customer responses. Journal of Retailing and Consumer Services, 21(5), 685-695. https://doi.org/10.1016/j.jretconser.2014.04.008
Kumar, P. & Utkarsh. (2023). Effects of in-store information quality and store credibility on consumer engagement in green retailing. Journal of Retailing and Consumer Services, 71, 103195. https://doi.org/10.1016/j.jretconser.2022.103195
Lee, S.-E., & Skorski, S. (2019). Green stores: An analysis of LEED-Certified fashion stores. Fashion Practice, 11(2), 244-268. https://doi.org/10.1080/17569370.2019.1607227
Nobbs, K., Foong, K. M., & Baker, J. (2015). An exploration of fashion visual merchandising and its role as a brand positioning device. Journal of Global Fashion Marketing, 6(1), 4-19. https://doi.org/10.1080/20932685.2014.971491
Nurudin, N. (2020). Analysis of the Effect of Visual Merchandising, Store Atmosphere and Sales Promotion on Impulse Buying Behavior. Journal of Digital Marketing and Halal Industry, 2(2), 167. https://doi.org/10.21580/jdmhi.2020.2.2.6283
Orta, O. M. (2010). CARACTERÍSTICAS DEL CONSUMIDOR SEGÚN EL GRADO DE PLANIFICACIÓN EN LA COMPRA DE CREMA FACIAL. 11. https://doi.org/10.37610/dyo.v0i27.181
Rädiker, S., & Kuckartz, U. (2020). Análisis de Datos Cualitativos con MAXQDA. MAXQDA Press. https://doi.org/10.36192/978-3-948768003
Sadachar, A., Konika, K., & Chakraborty, S. (2022). The role of sustainable visual merchandising practices in predicting retail store loyalty. International Journal of Fashion Design, Technology and Education, 15(3), 257-266. https://doi.org/10.1080/17543266.2021.2014985
Salnikova, E., Strizhakova, Y., & Coulter, R. A. (2022). Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging. Journal of Marketing Research, 59(5), 983-1001. https://doi.org/10.1177/00222437221078522
Sari Listyorini & Naili Farida. (2022). Environmental concern in its role to mediate religiosity and green purchase intention to retail consumers, cafés, and restaurants. International Journal of Research in Business and Social Science (2147- 4478), 11(8), 251-257. https://doi.org/10.20525/ijrbs.v11i8.2112
Shin, J.-K., Park, M.-S., & Moon, M. K. (2015). Do Eco-friendly VMD and Store Reputation Increase Satisfaction of Retail Customers?: ECO-FRIENDLY VMD IN RETAILING. Psychology & Marketing, 32(12), 1148-1157. https://doi.org/10.1002/mar.20844
Sinha, R., & Chaudhuri, R. (2014). GREEN RETAILING: ENVIRONMENTAL STRATEGIES OF ORGANIZED RETAILERS AND COMPETITIVE ADVANTAGE.
Thorisdottir, T. S., & Johannsdottir, L. (2020). Corporate Social Responsibility Influencing Sustainability within the Fashion Industry. A Systematic Review. Sustainability, 12(21), 9167. https://doi.org/10.3390/su12219167
Upadhyaya, R., & Nath Srivastava, G. (2013). Consumer’s emotional influence & visual merchandising effects: shopping malls. Journal of Process Management – New Technologies, 34-46.
Published
2023-06-26
Section
Artículos
